Sandbox #1: Sep 2025

Multiple user profiles for the iPhone.

Phones are cluttered. Work, personal, and side projects collide. What if iPhones had separate profiles to keep everything organized?

Context

Why I noticed this problem

At Hard Rock International, our security team restricted access from personal devices; meaning no Slack, Teams, or work email on my phone. Suddenly, I found myself juggling two worlds: work and personal.

Problem

Current phones force all parts of life into one device.

— Most professionals blend work, side projects, and personal life on one phone.

— Notifications, apps, and accounts become a cluttered, context-switching mess.

— Some resort to carrying two phones just to separate focus and data.

— Well, Apple benefits from selling more iPhones to those who need 2, what's in it for them?

Idea/solution

Imagine if iPhones worked like MacBooks; with user profiles you could switch between.

— Swipe to your Work Mode and instantly enter a separate environment with its own apps, contacts, and messages.

— Switch to Personal Mode and everything changes: clean, focused, yours.

— Each profile could have its own Apple ID sandbox, iCloud partition, and notification settings.

— Apple could introduce a subscription model allowing users to pay for additional profiles on their iPhone.

Open Question

What’s the trade-off?

Would multi-profile phones make life simpler and more secure, or would it introduce new layers of complexity for the average user?

Let's chat!